Avaada is derived from two words – ‘Ayurveda’ and ‘Vaada’
Ayurveda means the science of life, while Vaada means Promise. The Promise of a sustainable future is embedded in our name, and we strive to live up to our brand promise in everything we do.
Our present growth model has inflicted significant damage to the planet, resulting in massive climate change and existential crises for humanity. Ancient Indian traditions always advocated for harmonious living with nature, and we completely subscribe to the teaching. We endeavour to be in businesses that promote sustainability.
Business
as in life, is guided by a purpose. The imperative that drives us is to make this world a better place, to bring value to people, create a sustainable society and give back to planet earth.
Avaada
means ‘a promise’. It is a commitment to building a bright future for all.
Promise of partnership
Born from the Hindi word ‘VAADA’, it is a Promise of partnership, progress and wellbeing for all. A promise to stay true to our values.
Visual identity
Our visual identity is a representation of our promise. It stems from the name and the idea of bond. It symbolises the coming together of ideas, technology & people. There is a sense of motion in the identity that is characteristic of forward movement & progress.
Life & sustainability
The colour palette, blue and green, signifies nature, life & sustainability. Individually, they have distinct characteristics; in unison it promises a brighter, sustainable future.